How does one stamp an everlasting impression? Is it the flair, the assurance, the detailing, the charm or a few words spoken seamlessly like when fine wine is poured into a glass or is it a fitting personality in general? Packaging with its finishing, visuals, colours, aesthetics does exactly the same. It, by all means, is a brand presenting itself to the final consumer. A firm handshake. The final yield, the final product. Like we are impressed by people who are well-groomed and have an eye for detail, packaging also leaves a lasting impression on a consumer. But what really influences a consumer’s decision to buy?

At the Neon Project, our excellence lies in our passion to innovate and create packaging designs that would not only maximize the reach of a brand but also increase awareness around it. Using the right elements from a brand’s logo, textures, colours, typography and packaging material the intent is to establish a space in the mind of a consumer that stays embedded in their memory. Also, creating designs that can be recognized from a distance, all the necessary brand essentials mentioned above and lastly using the right visual elements so that it leaves a positive and rich experience on the consumer. Because, the richer the experience, the more brand loyalty, the more sales.