How does one stamp an everlasting impression? Is it the flair, the assurance, the detailing, the charm or a few words spoken seamlessly like when fine wine is poured into a glass or is it a fitting personality in general? Packaging with its finishing, visuals, colours, aesthetics does exactly the same. It, by all means, is a brand presenting itself to the final consumer. A firm handshake. The final yield, the final product. Like we are impressed by people who are well-groomed and have an eye for detail, packaging also leaves a lasting impression on a consumer. But what really influences a consumer’s decision to buy?
Packaging Design: Creating an identity that increases the salience
The New Age consumers are smart and conscious about their choices. When they buy a product, they buy themselves. This is because they like associating themselves with a brand that speaks and emits traits from their personality.
But how does packaging design entice the consumer?
At the Neon Project, our excellence lies in our passion to innovate and create packaging designs that would not only maximize the reach of a brand but also increase awareness around it. Using the right elements from a brand’s logo, textures, colours, typography and packaging material the intent is to establish a space in the mind of a consumer that stays embedded in their memory. Also, creating designs that can be recognized from a distance, all the necessary brand essentials mentioned above and lastly using the right visual elements so that it leaves a positive and rich experience on the consumer. Because, the richer the experience, the more brand loyalty, the more sales.
The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071
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