Platinum Distilliries Limited
Gearing a new-comer vodka-premix RTD brand with electrifying strength
Expertise included
Research
Strategy
Identity
Illustration
Packaging Design
The Challenge
In a market that is opening to international players, Platinum Beverages wanted to retain their market establishment without holding hands of any known global brands. ‘People Vodka’ so far had earned its audience with strong distribution instead of a branded entity approach.
The challenge therefore was to stand and rise in the market against the global heavy weights and their dominance across media an promotion. Certainly with minimum budget and touch-points in hand was main constrains especially a category where it matters a lot.
The Solution
Our unique method of conducting market study and interaction with locals situated at remote location brought us to reveal several surprising facts. The undercurrent of self pride, nationalism, values of community and brotherhood etc. gave us good basis to bank People Vodka on The Masks!
The design intervention gave the otherwise ordinary, mass sounding name a strong edge of native pride.
Let's Talk...
The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071