Platinum Distilliries Limited

Gearing a new-comer vodka-premix RTD brand with electrifying strength

Expertise included 
Research
Strategy
Identity
Illustration
Packaging Design

The Challenge

In a market that is opening to international players, Platinum Beverages wanted to retain their market establishment without holding hands of any known global brands. ‘People Vodka’ so far had earned its audience with strong distribution instead of a branded entity approach.
 
The challenge therefore was to stand and rise in the market against the global heavy weights and their dominance across media an promotion. Certainly with minimum budget and touch-points in hand was main constrains especially a category where it matters a lot.
 
Visual Communication For "People Vodka" - Kenya premix RTD brand

The Solution

The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression

The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression

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The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071