Hindustan Unilever Limited
Category management for Laundry segment
Expertise included
Research
Strategy
Retail Design
Modern Trade Category Management
The Challenge
Category Management is the process of managing retail business that merchandise category outputs rather than the contribution of individual brands or models. … Consequently, it arranges grouping of products in to strategic business units (SBU) in order to better serve the needs and demands of consumers.
HUL wanted to leverage strategic catman in retail by promoting their brands subliminally
The Solution
Our strategic designs highlighted 4 brands of HUL primarily segmenting in 3 categories of Pre-wash, Wash and After-wash. This categorisation helped audience build a proper regime of washing and select the brand accordingly
Let's Talk...
The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071