Category Management is the process of managing retail business that merchandise category outputs rather than the contribution of individual brands or models. … Consequently, it arranges grouping of products in to strategic business units (SBU) in order to better serve the needs and demands of consumers.
HUL wanted to leverage strategic catman in retail by promoting their brands subliminally
Our strategic designs highlighted 4 brands of HUL primarily segmenting in 3 categories of Pre-wash, Wash and After-wash. This categorisation helped audience build a proper regime of washing and select the brand accordingly
The Neon Project 701, Stellar Tower, V. N. Purav Marg, Diamond Garden, Chembur East, Mumbai 400071
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.