Firstly, TNP gave the brand a relatable, elastic thought that made its numeric brand name easy to decode and interpret. Conveyed ‘444’ as a ‘formula’ for various daily desires that the consumer may consider the brand to fulfil; such as ‘Khushiyon ka formula’, ‘Dil jeetne ka formula’, ‘Taazgi ka formula’ and so on.
To create the visual identity of the brand, team TNP arrived at a strategy to leverage the rootedness and the legacy DkD. The brand therefore was shaped as a sub-brand. This allowed appropriate endorsement and year of expertise to be the part of it effortlessly. A multilingual brand mark crafted using the traditional style of Devnagari and Roman calligraphy in a clean, contemporary feel.
And finally to cut through the clutter and norms followed by the category players, suggested a house colour Deep Brown to enable 444 have magnitude on shelves. Further to that the mechanism of 25% flexibility of visual indicators efficiently helped consumers & retailers to identify each sub-range and variant packs at the PoS.