TNP devised various elements as overall branding mix including its logo. To connect chefs emotionally it has the ‘Chef Cap’ in the unit which is their pride factor. Theme of the contest was translated into a Indian visual hook to inspire and direct the chefs to create a ‘showpiece’ that reflects ‘the heritage of great taste’.  

The entire event branding, from initial conception to execution brought together clear purpose and Indian edge. The approach effectively helped the brand to open a new arena for potential Indian market. The much needed stance for the leader while the competition is warming up here.