What’s next, instead of standard brand asset application guidelines, we devised detailed ‘brand personality guidelines’. These brought to surface the unmistakable image and persona of BRÜHM to its stakeholders. Well, did the story ended there..? No. Seeing the reality of remote operations between management and local teams, implementation was much more important to ensure delivery of the enlivened BRÜHM in real world. And to make sure of this, we devised additional, first of its kind ‘Operational-Guidelines’ as well. So this made the brand story get its ‘happy new beginning’.