Vim has a strong equity in dish wash category in India with key proposition of ‘power of 100 lemons’ and hence effective anti-grease solution .It Leads the category across country but have to fight battle with brands like Pril as well as number of local players such as Exo, Expert, Odopic, Patanjali and many more. In order to upgrade the consumers to liquids and increase penetration the current big-nose trial packs need to be pushed at General Trade (GT).

Usually in GT the shop keepers save the near-counter area for impulse purchase and edible products. Although this is a very good opportunity to push Vim. Considering its SKU priced at Rs 10 with promise of dish washing for entire week. And here is the challenge to entice the shopkeepers to do so by a PoS solution that stands beneficial to them besides working for Vim SKUs.