In depth on field as well as internet based research. A closer look at the brand Cadbury and its overall top down approach in market. Rigorous scan on unorganised player offerings as well as TG interactions consolidation of observations, learnings and possible ways to improvise the Choclairs franchise
Design interventions for product form, fillings, formation and enhancing the experience through primary packaging, secondary packaging. Also to resolve the very problems at PoS through insightful dispenser mechanism to avoid camouflage.
The marketing, R&D, manufacturing teams overall was very kicked by seeing the realities as well as resolving design solutions and selected a set for further developments.