Hindustan Unilever Limited

A festive avatar for Surf Excel expressing the true spirit of Holi with #ranglaayesang

Expertise included 
Research
Strategy
Packaging
Photography
Festive Packaging
Key Visual
 
 

The Challenge

A pioneer in the Indian detergent powder market, Surf Excel is one of the most famous brands of Hindustan Unilever Limited (HUL) – one of the largest Fast Moving Consumer Goods (FMCG) Company in India.
 
As a brand, it has always believed in the ideology of ‘Dirt is good’ and how it helps the kids to learn, share and grow with real life experiences. SXL wanted to extend the same communication and launch a special ‘Holi Festive Pack’ for their campaign #Ranglaayesang
HUL Surf Excel Easy Wash Powder Old PackagingSurf Excel Easy Wash Holi Pack Design

The Solution

We designed Holi pack for Surf Excel Easy Wash to depict how the colours of Holi can truly be the colours of oneness – melting differences & bringing people together. A pack well appreciated in the market as everyone painted themselves in the colors of togetherness… #RangLaayeSang
 

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