Dave Masala a regional player holding it’s legacy in Masala category since 1932 wanted to up it’s game and compete with national players. It wanted its presence felt in the virtual space.
The task with us was to design and develop an innovative website with a specific requirement of adding scroll animations to hold the attention of the visitors in the virtual space. Also, considering the refreshing social timeline of the brand, we wanted to integrate social wall on the website to keep the website homepage alive and fresh.
Our approach was simple we wanted to built a website that would stand apart from it’s national competitors. We designed the website to built authenticity of the brand but kept the visual feel extremely modern and dynamic.
We devised an easy entry point solution to the website that allows users to check various categories of the brand through the homepage itself. We customised ‘Instagram’ wall and integrated it on website that is helping the brand to keep the homepage content fresh. It also, helps brand in promoting their social channels. Overall, we built an integrated system to give peace of mind to the brand and a thought through dynamic front end design to give a rich experience to the visitors.