Sunlight, the most popular, iconic cornerstone brand in SriLankan market; needed a relook at its core promise and overall image. With the evolving target audience mix, it was a time to reestablish its relevance and align aspiration value with the new-age potential consumers.
The challenge was to surpass the success of Sunlight Rose offering in the recent past. The brand team in this regards had a plan to introduce an exotic variant of Japanese Sakura fragrance specifically to address the younger audience. The challenge was to exude a dimension to the already established brand promise of ‘fragrance-lock’. Add a dimension of ‘luxe’ to the well-known entity.
The Solution
Here, the deep dive into the Sri Lankan culture and trust on natural products shown us the way. The undeniable deep affection and immense belief in nature can be seen through the presence of an actual raw ingredient in several personal care products. This insight, ‘being is believing’ approach of even the new-age audience, we felt can be leveraged as the communication hook. This was captured well through the key visual of a perfume bottle with real flowers inside. The visual itself emphatically expressed the preciousness, potency and longevity of the fragrance.
The skin of exquisiteness infused through select deep hues. It built confidence and required attitude. A dash of gold helped elevate the value perception. The pack got an amazing response in the market. The refreshed pack avatar made consumers see their brand Sunlight with a new, alive, fragrant layer of aura around. They felt its edge over and above the time-tested admiration Sunlight has.
The Neon Project 701, Stellar Tower, V. N. Purav Marg, Diamond Garden, Chembur East, Mumbai 400071
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.