Here, the deep dive into the Sri Lankan culture and trust on natural products shown us the way. The undeniable deep affection and immense belief in nature can be seen through the presence of an actual raw ingredient in several personal care products. This insight, ‘being is believing’ approach of even the new-age audience, we felt can be leveraged as the communication hook. This was captured well through the key visual of a perfume bottle with real flowers inside. The visual itself emphatically expressed the preciousness, potency and longevity of the fragrance.
The skin of exquisiteness infused through select deep hues. It built confidence and required attitude. A dash of gold helped elevate the value perception. The pack got an amazing response in the market. The refreshed pack avatar made consumers see their brand Sunlight with a new, alive, fragrant layer of aura around. They felt its edge over and above the time-tested admiration Sunlight has.