The Neon Project was given the tough task to make the TG feel that the technology was on their side this time. By presenting the brand as a smart, agile, hassle-free, omnipresent, adaptable, profitable source to go to. We used White effectively to depict the movement of goods. Virtual to real, unorganised to organised, chaotic to hassle-free. And yes, fresh, brand new, with a spark! To bring goods directly from their brands.
The brand’s visual language leveraged its mobile dependence to portray the spatial quality of a mobile phone screen and a smooth mobile OS interface.The bright brand colours, metaphor of a Box and other visual elements conveyed the advantages of joining hands with JustBuyLive. The strategically simple language and persona offered deep empathy in a volatile business landscape.
To explain the concept of E-Distribution to the large array of consumers with optimal media spend, every touch point was carefully used. A cohesive and expressive design language along with technological intervention cut through the diversity of Indian languages.