Brand is all about perception and Branding is all about positive perception that you create.
#Brand is all about perception and #Branding is all about positive perception that you create.
Agreed? Nope, Read further…
Till, early 2000’s we used to read about India’s population problem. When I was in school, I kept reading about it. Suddenly, one fine day, A westerner (like always the way they influence) changed the term from ‘Population’ to ‘Market’ and suddenly India’s population problem never looked so positive.
The entire world started to look at India with a different lens. Suddenly, population that was all negative, after becoming ‘Market’ turned all positive.
Small, tiniest thing can change the perception of your brand, find that hook and create a positive perception out of it.
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