The fundamental task in our hands was to maintain the liquid packaging equity of Surf Excel Matic and to develop sustainable packaging throughout. We started the packaging by examining the elements affecting people when we called “Green Planet.” We wanted to visually introduce the ‘Green Earth,’ therefore we gave it a center stage in our packaging design. The packaging also included graphics of children planting saplings and collecting plastic rubbish to represent children taking tiny steps toward a green future.

By infusing the Globe in 100 percent, the top portion emphasised the ‘Green earth’ element. It also mentions the product’s and packaging’s USPs, such as 100 percent biodegradable actives and 100 percent recyclable bottles. In total, the brand team liked the greatly beloved Surf Excel Matic liquid bottles in the face of new sustainability.