Comfort Pure, a brand loved by mommies around the world wanted to imprint its baby steps in Indian market. Comfort Pure has been much appreciated and adored for the extra softness it offers for baby cloths caring for their delicate skin. The task was to help the brand extend its global footprint in Indian market by devising a pack that the moms here could choose to fulfill their desire to cocoon babies with paramount love and comfort.
Being a new member in Comforts’ India portfolio, it was important firstly to let it belong to the world of baby products. Subsequently to reinforce the key benefit from baby skin standpoint.
Our design solution added touch of hygiene & care with pristine White in brand visual appearance. Added a careful endorsement by dermatologist to take care of the safety credentials on pack front. Design intervention extended to help ‘Comfort’ step in modern trade (MT) as well as general trade (GT) outlets effectively.
Through various collaterals and point of sale merchandise, we devised precise communication targeting sales staff and shopper explaining the critical skin difference between an adult and a baby, and mildness of Comfort Pure. Effective use and control of colour blocking (White + Baby Blue) made the solutions deliver effectively at MT & GT premise. Brand visibility and voice, both came together to speak with its audience.
The Neon Project 701, Stellar Tower, V. N. Purav Marg, Diamond Garden, Chembur East, Mumbai 400071
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.