Our design solution added touch of hygiene & care with pristine White in brand visual appearance. Added a careful endorsement by dermatologist to take care of the safety credentials on pack front. Design intervention extended to help ‘Comfort’ step in modern trade (MT) as well as general trade (GT) outlets effectively.
Through various collaterals and point of sale merchandise, we devised precise communication targeting sales staff and shopper explaining the critical skin difference between an adult and a baby, and mildness of Comfort Pure. Effective use and control of colour blocking (White + Baby Blue) made the solutions deliver effectively at MT & GT premise. Brand visibility and voice, both came together to speak with its audience.