Proud visual newness that would resonate with existing as well as younger audience for brands that does have budget constraints; the task was tough. Intense interactions and study of local aspects made us reach crucial findings. Things that matter in the life fabric of audience.

Basis on the learnings, we devised a ‘UNICAL’ design approach; having universal international appeal and local connect. The concepts successfully translated the brand specific story on the pack and later expanded it to other marketing mix to form real life aspirations and affiliation. Within given context for each brand, unique colour blocking, relevant and ownable elements, and most importantly appropriate expression of brand thought were devised to cut through the clutter of several local ‘me too’ players and thereby elevate image of MIBC brands. The ‘local love in new avatar’ pack designs worked at all fronts. Cheers!