We studied and observed the chef’s world to understand more on their plating and presentation. We realised top chefs keep the rawness intact with their plating. The feel isn’t clinical.
We started by adding a ‘touch of ease’ on the range unit. Taking inspiration from the Chef’s world, we started with a dark base, where end product looked classy and inspiring. We added a color coding strategy for easy identification of the range. A deep Green vertical unit on the left extended the Knorr visual signature & made product information easily accessible. Overall, the new pack looked extremely appetising and depicted smoke and flavour burst outrightly.