Hindustan Unilever Limited

Tantalising the taste buds with Knorr OTBS Key Visual Design

Expertise included 
Retail Design
Brand Communication
Key Visual Design

The Challenge

Knorr Onion Tomato Base Gravy is a widely used product in the chef world for Indian dishes made out of Onion and Tomato. Although, it was famous amongst the chefs, the other use that OTBS could be used for preparing biryani wasn’t coming out outrightly.
The challenge on our plate was to create a Key Visual that would clearly communicate about the other use of OTBS in the preparation of biryani. The brand wanted to continue with the authentic premium and earthy feel in the designs.

The Solution

We started our journey by exploring some appetising visuals of Paneer gravy and Biryani. We built the mood by creating the ambience with earthy rustic background. We built the flavour hint through a simple solid copy and ingredients story through visuals.
Overall, we successfully achieved minimal, classy and clutter free design.

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