Intervention at various levels for Comfort Core Range
Expertise included
Research
Strategy
Packaging
Retail Design
Innovation
Experience Design
The Challenge
Comfort is a fabric conditioner that is available and known globally, with numerous variants such as Comfort Easy Iron and Comfort Bright Whites. HUL launched its Comfort Core Range in India.
Since the launch, TNP has associated at various level including Packaging, Retail, Designing experience center and so on.
The growth of the ‘Comfort Core’ range is evident as more and more consumers are using ‘Comfort’ for taking care of their clothes. Indeed, we illuminated the ‘Shine’ of Comfort in Indian Market.