Barry Callebaut - Chocolate Academy
An inspirational brand experience for upcoming professional pastry chefs
The Challenge
The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression
The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression
The Solution
The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression
The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression
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The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071