A ‘ticket’ to responsible partying!

Endizz

A ‘ticket’ to responsible partying!

Expertise included

Research

Strategy

Identity

Illustration

Packaging Design

The Challenge

‘Endizz.’ wanted to be the brand to get into consumers’ mind before they started drinking. With a packaging that could work equally well in pharmacy and wine shops! Using subtle humour, wacky cartoons and vibrant colours, we came up with a campaign that stood out from the rest; with fun packaging that involved user interaction. Helping ‘end’ hangovers.

‘EnDizz.’ is a first of its kind product in the Indian market for preventing hangovers. The challenge was to create a brand that would be powerful enough to get into the minds of the consumers ‘before’ they consumed any alcohol.

Another twist to the story was the point of sale being pharmacy and wine shops, the packaging had to work effectively in extremely dissimilar lighting conditions! To top it all, the design had to connect well with a wide range of age groups.

The Solution

The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression

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Mumbai 400071