Hindustan Unilever Limited
Tantalising the taste buds with Knorr OTBS Key Visual Design
Expertise included
Research
Strategy
Retail Design
Brand Communication
Key Visual Design
The Challenge
Knorr Onion Tomato Base Gravy is a widely used product in the chef world for Indian dishes made out of Onion and Tomato. Although, it was famous amongst the chefs, the other use that OTBS could be used for preparing biryani wasn’t coming out outrightly.
The challenge on our plate was to create a Key Visual that would clearly communicate about the other use of OTBS in the preparation of biryani. The brand wanted to continue with the authentic premium and earthy feel in the designs.
The Solution
We started our journey by exploring some appetising visuals of Paneer gravy and Biryani. We built the mood by creating the ambience with earthy rustic background. We built the flavour hint through a simple solid copy and ingredients story through visuals.
Overall, we successfully achieved minimal, classy and clutter free design.
Let's Talk...
The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071