The truth well told. The taste well served.

The Eat India Company

The truth well told. The taste well served.

Expertise included

Research

Strategy

Identity

Event Branding

Social Media Strategy

The Challenge

‘ The Eat India Company’ needed to establish itself as a brand to be reckoned with, across all touch points. The logo we designed depicted a confluence of food and knowledge with required sophistication, giving it a unique brand identity and image. Strong visuals with a clean design broke the clutter to reinforce the brand concept. A successful birth of knowledge-based food service brand.

Targeted at today’s Indian – well travelled, well-read, adventurous, curious, sensitive. An urban food connoisseur who deserves to get the best-of-the-world food experience on a single platter.

The exclusive service with a strong knowledge base needed a powerful visual identity to help it become a respected, recognised and upmarket brand experience across touch-points and business extensions.

The Solution

The place speaks a creative fusion of pride of origin, quality and authenticity exuded by ‘Cacao Barry’; and the way ‘Callebaut’ celebrates hands-on creativity, artistry with elegance. The controlled use of subtle humour, sayings along with informative ‘Beanology’, company heritage, stringent R&D process etc. opened up seekers minds. Blend of Brand dialogues. Celebration of ‘artisan’ literally and figuratively through atelier design style Upholding human element as the creator Food-grade expression

Let's Talk...

prashant@theneonproject.in

vijay@theneonproject.in

9833667764

9819973978

The Neon Project
701, Stellar Tower,
V. N. Purav Marg, Diamond Garden,
Chembur East,
Mumbai 400071