Domex toilet cleaner was entering into a new phase with exciting pack identity and a promise with a refreshing ‘human friendly’ dimension. The brand was aiming to enter consumers minds with emphasis on its refreshing aspect; 2X lasting fragrance. Thereby making the entire conversation pleasant, desirable.

In absence of the possibility for actual demo, the task was to dress up the promoters to effectively break the ice with shoppers and device the demo book that delivered the message efficiently. Above all, it was imperative to deliver the excitement of the pack identity which is now much vibrant, full graphic shrink sleeve, the intent was to translate the same in all these elements.