Hindustan unilever Limited

Making a mark at Modern Trade

Expertise included 
BTL Branding
Brand communication
Retail Communication

The Challenge

Domex toilet cleaner was entering into a new phase with exciting pack identity and a promise with a refreshing ‘human friendly’ dimension. The brand was aiming to enter consumers minds with emphasis on its refreshing aspect; 2X lasting fragrance. Thereby making the entire conversation pleasant, desirable.
In absence of the possibility for actual demo, the task was to dress up the promoters to effectively break the ice with shoppers and device the demo book that delivered the message efficiently. Above all, it was imperative to deliver the excitement of the pack identity which is now much vibrant, full graphic shrink sleeve, the intent was to translate the same in all these elements.
1920 HUL Domex

The Solution

The idea was to build interest and curiosity latching on to the desire for ‘pleasuring escapes’ in routine life. The reason to start with ‘Pleasuring escapes’ was to integrate the mundane and not so interesting task of toilet cleaning into a beautiful experience of Outdoor travel.
The feel of nature, outdoors, a thought of quick teleportation. Therefore, the design ideas gave a balance of both KV elements and feel of nature. This helped the brand to start communication in an effective and intriguing manner.

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