An educator, a theorist and a creativity practitioner, Prashant has been a seminal force in lending renewed vitality and increased efficacy to India’s biggest brands. This walking-talking brandopedia brings 15 years of strategic design acumen to The Neon Project. Methodical in his approach to business and life, he believes in unearthing the big idea from every brand story. With creativity as his lifeblood and curiosity as his daily guide, he has crafted brand management protocols to reposition and promote a variety of Indian brands like Bajaj, Amul, Godrej, Dabur, Hindustan Unilever and international entities like Coca-Cola, Diageo, Nestle, GlaxoSmithKline across South-East Asia.
Prashant has won Rebrand 100, The internationalist Innovation in media, CII Design Excellence, Pentawards, Designomics, World Brand Congress, Printweek awards for his work on Hershey’s, Spunk, GlaxoSmithKline and Bajaj, amongst many others.